The College Search Unveiled: Trends, Tools, and Tactics for Engagement

Watch enrollment strategy experts Macrae Robertson and Amanda Miller review the findings from Spark451's 2024 College-Bound Student and Parent Surveys, and discuss best-practice tips and tactics for engaging each group throughout the cycle.

The Class of 2028’s social media habits
How regional and campus political and social attitudes influenced admissions decisions
Which communication tactics resonated most with students and their parents
How AI and technology were utilized in the college search process
The impact of FAFSA frustrations on students and families
And much more!

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